1. Implementation of Immersive Marketing Approach at HEIs: Challenges, Obstacles and Perspectives
Title | Implementation of Immersive Marketing Approach at HEIs: Challenges, Obstacles and Perspectives | ||||||||
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Translation | Implementácia imerzívneho marketingového prístupu na vysokých školách: výzvy, prekážky a perspektívy | ||||||||
Author info | Artem Artiukhov, Nadiia Artyukhova, Róbert Rehák, Yuliia Yehorova | ||||||||
Author | Artiukhov Artem EUBOBFVIO - Výskumný inštitút obchodu a udržateľného podnikania | ||||||||
Co-authors | Artyukhova Nadiia | ||||||||
Rehák Róbert EUBOBFKMA - Katedra marketingu OBF | |||||||||
Yehorova Yuliia EUBOBFVIO - Výskumný inštitút obchodu a udržateľného podnikania | |||||||||
Source document | 30th RSEP International Conference on Economics, Finance and Business : Conference Proceedings : Book of Abstracts. P. 11. - Ankara : BC GRUP, 2023 ; RSEP International Conference on Economics, Finance and Business. ISBN 978-625-99063-0-0 | ||||||||
DOI | 978-625-99063-0-0/May 2023 | ||||||||
Note | Abstrakt | ||||||||
Document kind | schedule of articles from year books | ||||||||
Language | English | ||||||||
Country of Edition | Turkey | ||||||||
Keywords | marketing * implementácia * školy vysoké * vzdelávanie * reklama | ||||||||
Public work category | Abstractions of scientific titles in year-books from international conferences | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E23 00570-001, kópia plného textu | ||||||||
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