1. Strategic Branding in Tourism
| Title | Strategic Branding in Tourism [elektronický zdroj] : Build and Elevate Your Travel Brand Identity |
|---|---|
| Author info | Jamie-Lee Abtar |
| Author | Abtar Jamie-Lee |
| Issue data | London : Kogan Page , 2026. - 284 s. |
| Issue | 1st Edition |
| ISBN | 9781398623736 (e-ISBN) |
| Note | ProQuest e-books. |
| Document kind | monographs |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 338.48 - Cestovný ruch. Politika cestovného ruchu |
| Keywords | ruch cestovný * budovanie značky * komunikácia marketingová * influencer marketing * inteligencia umelá |
| URL | https://ebookcentral.proquest.com/lib/euba-ebooks/detail.action?docID=32636982 |
| Database | BOOKS |
| Call number | 934661 |