1. The Consumer Insights Handbook
| Title | The Consumer Insights Handbook : Unlocking Audience Research Methods |
|---|---|
| Author info | Danielle Sarver Coombs |
| Author | Coombs Danielle Sarver |
| Issue data | Lanham : Rowman & Littlefield , 2022. - 221 s. |
| ISBN | 978-1-5381-4552-4 (paperback) |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 366 - Spotrebiteľ a jeho problémy |
| Keywords | správanie spotrebiteľa * zákazníci * zber dát * analýza dát * reporting * prezentácia * klienti |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 919543 |