1. Marketing
| Title | Marketing |
|---|---|
| Author info | James H. Myers |
| Author | Myers James H. |
| Issue data | New York : McGraw-Hill Book Company , 1986. - 597 s. |
| Edition | McGraw-Hill series in marketing |
| ISBN | 0-07-044207-X |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * rozvoj hospodársky * plánovanie strategické * marketing strategický * segmentácia trhu * koncepcie * informácie * výskum * trh * spotreba * oceňovanie * reklama * predaj * distribúcia * kontroling |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 772052 |