1. Possibilities and Problems of Marketing Performance Evaluation in Terms of Marketing Assets
| Title | Possibilities and Problems of Marketing Performance Evaluation in Terms of Marketing Assets |
|---|---|
| Translation | Možnosti a problémy hodnotenia marketingovej výkonnosti z hľadiska marketingových aktív |
| Author info | Dana Hrušovská |
| Author | Hrušovská Dana EUBFPMKPO - Katedra podnikovohospodárska FPM |
| Source document | Proceedings of the 1st Sustainable Solutions for Growth SSG 2018 Conference : Book of Abstracts. P. 43 online. - Wrocław : Wojciech Budzianowski Consulting Services, 2018 / Budzianowski Wojciech ; First Sustainable Solutions for Growth SSG 2018 Conference. ISBN 978-83-948507-3-9 |
| Note | Abstrakt |
| Document kind | schedule of articles from year books |
| Language | English |
| Country of Edition | Poland |
| Keywords | marketing * výkonnosť * značky * lojálnosť zákazníkov |
| Public work category | Abstractions of scientific titles in year-books from international conferences |
| Database | PUBLIKAČNÁ ČINNOSŤ |
| No. of Archival Copy | E18 00520-003, kópia plného textu |