1. The marketing of high-tech innovation: research and teaching as a multidisciplinary communication task
| Title | The marketing of high-tech innovation: research and teaching as a multidisciplinary communication task |
|---|---|
| Author info | Rainer Hasenauer, Peter Filo, Herbert Störi |
| Author | Hasenauer Rainer |
| Co-authors | Filo Peter EUBOBFKMA - Katedra marketingu OBF |
| Störi Herbert | |
| Source document | International Journal of Multidisciplinarity in Science and Business - M-Sphere Journal : príspevok z konferencie - 1st M-Sphere Conference : Dubrovnik, Croatia, 4th-6th October 2012. Vol. 1, No. 1 (April 2012), Pp. 157-167 [online]. - [s.l.] : Accent, 2012. ISBN 978-953-7930-00-4 |
| Note | Vypracované v Programe cezhraničnej spolupráce SR-AUT 2007-2012 v projekte Cezhraničné hi-tech centrum, kód N00092 |
| Other Interrelated Works | The marketing of high-tech innovation: research and teaching as a multidisciplinary communication task / Hasenauer Rainer ; Filo Peter ; Störi Herbert |
| Document kind | schedule of articles from year books |
| Language | English |
| Country of Edition | Croatia |
| systematics | 339.92 - Medzinárodná hospodárska spolupráca |
| Keywords | technika nová * inovácia * marketing * komunikácia multikultúrna * vzdelávanie vysokoškolské * stredná Európa * východná Európa * spolupráca cezhraničná |
| URL | https://issuu.com/tvranes/docs/book_of_proceedings_part_1/165 https://www.m-sphere.com.hr/book-of-papers |
| Public work category | Reports at international scientific conferences |
| Database | PUBLIKAČNÁ ČINNOSŤ |
| References | (1) - PUBLIKAČNÁ ČINNOSŤ |
| No. of Archival Copy | E13 00353-001, kópia plného textu |