1. Marketing research
| Title | Marketing research |
|---|---|
| Author info | Alvin C. Burns, Ronald F. Bush |
| Author | Burns Alvin C. |
| Co-authors | Bush Ronald F. |
| Issue data | Harlow : PEARSON , 2014. - 487 s. |
| Issue | 7th inter. ed. |
| Edition | Always learning |
| ISBN | 978-0-273-76851-7 , 0-273-76851-4 |
| Document kind | textbooks |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 339.138 - Marketing |
| Keywords | výskum marketingový * stratégia marketingová * systémy informačné * zber dát * informácie * techniky výskumné * regresia |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 888108 |