1. Functional Content Marketing's Role in Company Branding and Business
| Title | Functional Content Marketing's Role in Company Branding and Business |
|---|---|
| Translation | Úloha funkčného obsahového marketingu pri budovaní značky a podnikania |
| Author info | Lenka Štofová, Pavel Blaščák |
| Author | Štofová Lenka EUBPHFKRP - Katedra finančného riadenia podniku PHF |
| Co-authors | Blaščák Pavel EUBPHFKKM - Katedra kvantitatívnych metód PHF |
| Source document | Quality and Leading Innovation V. : International Scientific Conference. S. 209-210 CD-ROM. - Košice : University of Economics, Faculty of Business Economics with Seat in Košice, 2019 ; Quality and Leading Innovation International Scientific Conference. ISBN 978-80-225-4672-0 |
| Document kind | schedule of articles from year books |
| Language | English |
| Country of Edition | Slovak Republic |
| Keywords | marketing * médiá sociálne * podnikanie * obchod * výkonnosť * stratégia marketingová |
| Public work category | Abstractions of scientific titles in year-books from international conferences |
| Database | PUBLIKAČNÁ ČINNOSŤ |
| No. of Archival Copy | E19 00691-021, originál dokumentu |