1. Einführung in das Marketing
| Title | Einführung in das Marketing : Begriff Marketing. Marktforschung, Marketingforschung. Marketinginstrumente. Direct Marketing. New Marketing. Zukünftiges Marketing |
|---|---|
| Author info | Heinz Dallmer, Helmut Kuhnle, Jürgen Witt |
| Author | Dallmer Heinz |
| Co-authors | Kuhnle Helmut |
| Witt Jürgen | |
| Issue data | Wiesbaden : Gabler , 1991. - 143 s. |
| Issue | 1. Aufl. |
| ISBN | 3-409-13972-9 |
| Document kind | monographs |
| Language | German |
| Country of Edition | Germany |
| systematics | 339.138 - Marketing |
| Keywords | marketing * výskum trhu * zákazníci * trh * politika výrobná * politika cenová * distribúcia * práca s verejnosťou * nástroje ekonomické * nástroje mimoekonomické |
| Database | BOOKS |
| Copy count | 2, currently available 2, at library only 0 |
| Call number | 669787, 669794 |