1. Die neue Dimension des Marketings
| Title | Die neue Dimension des Marketings : vom Kunden zum Menschen |
|---|---|
| Author info | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| Author | Kotler Philip |
| Co-authors | Kartajaya Hermawan |
| Setiawan Iwan | |
| Issue data | Frankfurt am Main : Campus Verlag , 2010. - 223 s. |
| ISBN | 978-3-593-39343-8 |
| Document kind | monographs |
| Language | German |
| Country of Edition | Germany |
| systematics | 339.138 - Marketing |
| Keywords | marketing * stratégia marketingová * zákazníci |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 857653 |