1. Intervention and Adaptation Options for Measuring Brand Trust in the Context of Its Dimensionality with an Emphasis on the Generational Context
| Title | Intervention and Adaptation Options for Measuring Brand Trust in the Context of Its Dimensionality with an Emphasis on the Generational Context | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Parallel title | Opciones de intervención y adaptación para medir la confianza en la marca en el contexto de su dimensionalidad, con énfasis en el contexto generacional | ||||||||
| Translation | Možnosti intervencie a adaptácie na meranie dôvery značky v kontexte jej dimenzionality s dôrazom na generačný kontext | ||||||||
| Author info | Monika Krošláková, Marián Čvirik, José Manuel Guaita Martínez | ||||||||
| Author | Naďová Krošláková Monika EUBOBFKCR - Katedra cestovného ruchu OBF | ||||||||
| Co-authors | Čvirik Marián EUBOBFKMA - Katedra marketingu OBF | ||||||||
| Martínez José Manuel Guaita | |||||||||
| Source document | ESIC Market : Economics and Business Journal. Vol. 55, no. 2 (2024), pp. 1-19. - Madrid : Escuela Superior Gestion Comercial & Marketing. ISSN 0212-1867 | ||||||||
| DOI | 10.7200/esicm.55.328 | ||||||||
| Note | I-24-105-00. - Registrovaný: Web of Science | ||||||||
| Document kind | schedule of articles from periodics | ||||||||
| Language | English | ||||||||
| Country of Edition | Spain | ||||||||
| Keywords | dôvera * značky * modely * manažment značky * stratégia obchodná * stratégia marketingová * meranie | ||||||||
| Annotation | Rozbor modelu vnímania dôvery u vybranej značky (Subway) pomocou upraveného nástroja "Vnímaná dôvera k značke" a skúmanie rozdielu v generačnom vnímaní dôvery v skúmanú značku. | ||||||||
| Public work category | ADM | ||||||||
| Registered in | WOS | ||||||||
| Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
| No. of Archival Copy | E24 00370-001, online | ||||||||
| |||||||||