1. Direct marketing
Title | Direct marketing : reklama, která se zaplatí |
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Author info | Lester Wunderman,, přeložil Jiří Rezek |
Author | Wunderman Lester |
Another authors | Rezek Jiří (Translator) |
Issue data | Praha : Grada Publishing, a.s. , 2004. - 250 s. |
Edition | Manažer |
ISBN | 80-247-0731-4 |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing priamy * stratégia marketingová * reklama * zákazníci * komunikácia marketingová * správanie spotrebiteľa * Wunderman, L. |
Database | BOOKS |
Copy count | 2, currently available 1, at library only 1 |
Call number | 790701, 796178 |