1. Marketing research
Title | Marketing research : online research applications |
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Author info | Alvin C. Burns, Ronald F. Bush |
Author | Burns Alvin C. |
Co-authors | Bush Ronald F. |
Issue data | Upper Saddle River, N.J. : Prentice Hall , 2003. - xxi, 699 s. + 1 CD-ROM |
Issue | 4th ed. |
ISBN | 0-13-120264-2 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.13 - Trh všeobecne. Analýza trhu |
Keywords | prieskum trhu * marketing * systémy informačné * stratégia marketingová * marketing manažment * trh * zber dát * informácie * techniky výskumné |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 791942 |