1. Marketing research
| Title | Marketing research : online research applications |
|---|---|
| Author info | Alvin C. Burns, Ronald F. Bush |
| Author | Burns Alvin C. |
| Co-authors | Bush Ronald F. |
| Issue data | Upper Saddle River, N.J. : Prentice Hall , 2003. - xxi, 699 s. + 1 CD-ROM |
| Issue | 4th ed. |
| ISBN | 0-13-120264-2 |
| Document kind | textbooks |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.13 - Trh všeobecne. Analýza trhu |
| Keywords | prieskum trhu * marketing * systémy informačné * stratégia marketingová * marketing manažment * trh * zber dát * informácie * techniky výskumné |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 791942 |