1. Střety marketingu
| Title | Střety marketingu : uplatnění principu marketingu ve firemní praxi |
|---|---|
| Author info | Gustav Tomek, Věra Vávrová |
| Author | Tomek Gustav |
| Co-authors | Vávrová Věra |
| Issue data | Praha : C.H. Beck , 2004. - 216 s. |
| Edition | C.H. Beck pro praxi |
| ISBN | 80-7179-887-8 |
| Document kind | monographs |
| Language | Czech |
| Country of Edition | Czech Republic |
| systematics | 339.138 - Marketing |
| Keywords | marketing * riadenie podnikové * stratégia marketingová * komunikácia firemná |
| Database | BOOKS |
| Copy count | 2, currently available 1, at library only 1 |
| Call number | 803064, 803557 |