1. The strategy and tactics of pricing
| Title | The strategy and tactics of pricing : a guide to growing more profitably |
|---|---|
| Author info | Thomas T. Nagle, John E. Hogan |
| Author | Nagle Thomas T. |
| Co-authors | Hogan John E. |
| Issue data | Upper Saddle River : Pearson/Prentice Hall , 2006. - 349 s. |
| Issue | 4th ed. , Pearson international edition |
| ISBN | 0-13-204358-0 |
| Document kind | handbooks |
| Language | English |
| Country of Edition | United States of America |
| systematics | 338.5 - Ceny. Tvorba cien. Druhy cien |
| Keywords | oceňovanie * politika cenová * rozhodovanie * zisk * stratégia obchodná * stratégia podnikateľská * produkty * tvorba cien * trh * hodnota * náklady a ceny * analýza finančná * konkurencia * konflikty * riadenie * kanály distribučné * cyklus výrobku životný * výskum * etika * zákony |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 821141 |