1. Marketing as strategy
Title | Marketing as strategy : understanding the CEO's agenda for driving growth and innovation |
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Author info | Nirmalya Kumar |
Author | Kumar Nirmalya |
Issue data | Boston : Harvard Business School Press , 2004. - xv, 270 s. |
ISBN | 1-59139-210-1 |
Note | Predslov: Philip Kotler |
Another Edition on the Same Medium | Marketing jako strategie vedoucí k úspěchu. - Praha : Grada Publishing, 2008 / Kumar Nirmalya ; Juppa Tomáš |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing strategický * trh * segmentácia trhu * podnik * rozvoj podniku * rast podniku * inovácia * predaj * zákazníci |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
References | (1) - BOOKS |
Call number | 839562 |