1. Marketing as strategy
| Title | Marketing as strategy : understanding the CEO's agenda for driving growth and innovation |
|---|---|
| Author info | Nirmalya Kumar |
| Author | Kumar Nirmalya |
| Issue data | Boston : Harvard Business School Press , 2004. - xv, 270 s. |
| ISBN | 1-59139-210-1 |
| Note | Predslov: Philip Kotler |
| Another Edition on the Same Medium | Marketing jako strategie vedoucí k úspěchu. - Praha : Grada Publishing, 2008 / Kumar Nirmalya ; Juppa Tomáš |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * marketing strategický * trh * segmentácia trhu * podnik * rozvoj podniku * rast podniku * inovácia * predaj * zákazníci |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| References | (1) - BOOKS |
| Call number | 839562 |