1. Beyond traditional marketing
Title | Beyond traditional marketing : innovations in marketing practice |
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Author info | lead author and editor Kamran Kashani |
Another authors | Kashani Kamran (Editor) |
Issue data | Chichester : John Wiley & Sons , 2005. - xvi, 308 s. |
ISBN | 978-0-470-01146-1 , 0-470-01146-7 |
Document kind | miscellanea |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing manažment * zákazníci * trh |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 839569 |