1. Le marketing direct multicanal
| Title | Le marketing direct multicanal : prospection, fidélisation et reconquete du client |
|---|---|
| Author info | Yan Claeyssen, Anthony Deydier, Yves Riquet |
| Author | Claeyssen Yan |
| Co-authors | Deydier Anthony |
| Riquet Yves | |
| Issue data | Paris : DUNOD , 2006. - 327 s. |
| Issue | 2e éd. |
| Edition | Fonctions de l'entreprise , marketing-communication |
| ISBN | 2-10-050263-8 |
| Document kind | monographs |
| Language | French |
| Country of Edition | France |
| systematics | 339.138 - Marketing |
| Keywords | marketing priamy * prieskum podnikateľský * stratégia marketingová * zákazníci * klienti * komunikácia marketingová * médiá * informácie |
| Database | BOOKS |
| Copy count | 4, currently available 3, at library only 1 |
| Call number | 841666, 841667, 847362, 847363 |