1. Branding, including
Title | Branding, including : corporate identity, brand equity, private brand, brand management, genericized trademark, naming rights, luxury good, store brand, british airways ethnic liveries, umbrella brand, web 2.0, brand strength analysis, brandable software |
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Issue data | [S.l.] : [s.n.] , [2011] |
Edition | Hephaestus Books |
Document kind | handbooks |
Language | English |
Country of Edition | United States of America |
systematics | 347.77 - Priemyselné, výrobné a vedecké vlastníctvo a vlastnícke vzťahy. Patentové a značkové právo |
Keywords | politika výrobná * politika výrobková * značky výrobkov * značky výrobné * identita podniková * manažment produktový * známky ochranné * produkty |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 853890 |