1. Branding, including
| Title | Branding, including : corporate identity, brand equity, private brand, brand management, genericized trademark, naming rights, luxury good, store brand, british airways ethnic liveries, umbrella brand, web 2.0, brand strength analysis, brandable software |
|---|---|
| Issue data | [S.l.] : [s.n.] , [2011] |
| Edition | Hephaestus Books |
| Document kind | handbooks |
| Language | English |
| Country of Edition | United States of America |
| systematics | 347.77 - Priemyselné, výrobné a vedecké vlastníctvo a vlastnícke vzťahy. Patentové a značkové právo |
| Keywords | politika výrobná * politika výrobková * značky výrobkov * značky výrobné * identita podniková * manažment produktový * známky ochranné * produkty |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 853890 |