1. Die neue Dimension des Marketings
Title | Die neue Dimension des Marketings : vom Kunden zum Menschen |
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Author info | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
Author | Kotler Philip |
Co-authors | Kartajaya Hermawan |
Setiawan Iwan | |
Issue data | Frankfurt am Main : Campus Verlag , 2010. - 223 s. |
ISBN | 978-3-593-39343-8 |
Document kind | monographs |
Language | German |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | marketing * stratégia marketingová * zákazníci |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 857653 |