1. Consumer behavior and culture
Title | Consumer behavior and culture : consequences for global marketing and advertising |
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Author info | Marieke de Mooij |
Author | Mooij Marieke de |
Issue data | Los Angeles : SAGE , 2011. - xv, 403 s. |
Issue | 2nd ed. |
ISBN | 978-1-4129-7990-0 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | správanie spotrebiteľa * kultúra * marketing globálny * reklama |
Database | BOOKS |
Copy count | 3, currently available 0, at library only 3 |
Call number | 860511, 860708, 892421 |