1. Beyond Hofstede
Title | Beyond Hofstede : culture frameworks for global marketing and management |
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Author info | edited by Cheryl Nakata |
Another authors | Nakata Cheryl (Editor) |
Issue data | Basingstoke : Palgrave Macmillan , 2009. - xvi, 287 s. |
ISBN | 978-0-230-20239-9 , 0-230-20239-X |
Document kind | miscellanea |
Language | English |
Country of Edition | Great Britain |
systematics | 008 - Civilizácia. Kultúra. Pokrok. Futurológia |
Keywords | marketing globálny * manažment * obchod medzinárodný * kultúra * podnikanie medzinárodné |
Database | BOOKS |
Copy count | 2, currently available 0, at library only 2 |
Call number | 860514, 860635 |