1. Marketing strategy & competitive positioning
| Title | Marketing strategy & competitive positioning |
|---|---|
| Author info | Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud |
| Author | Hooley Graham J. |
| Co-authors | Piercy Nigel F. |
| Nicoulaud Brigitte | |
| Issue data | Harlow : Financial Times/Prentice Hall , 2012. - xv, 578 s. |
| Issue | 5th ed. |
| ISBN | 978-0-273-74093-3 |
| Document kind | monographs |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 339.138 - Marketing |
| Keywords | stratégia marketingová * marketing manažment * plánovanie strategické * analýza trhu * zákazníci * segmentácia trhu * marketing mix * zodpovednosť podniku spoločenská |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 876951 |