1. Merchandising
Title | Merchandising : theory, principles, and practice |
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Author info | Grace I. Kunz |
Author | Kunz Grace I. |
Issue data | New York : Fairchild Books , 2010. - xx, 518 s. |
Issue | 3rd ed. |
ISBN | 978-1-56367-826-4 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | merchandising * plánovanie * ceny * rozpočty * propagácia * vzťahy dodávateľsko-odberateľské * predajcovia * zákazníci |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 877929 |