1. Attitude toward advertising in general and attitude toward a specific type of advertising - a first empirical approach
| Title | Attitude toward advertising in general and attitude toward a specific type of advertising - a first empirical approach | ||||||||
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| Author info | Christian Dianoux, Zdeněk Linhart, Lucie Vnoučková | ||||||||
| Author | Dianoux Christian | ||||||||
| Co-authors | Linhart Zdeněk | ||||||||
| Vnoučková Lucie | |||||||||
| Source document | Journal of Competitiveness : odborný vědecký časopis z oblasti managementu a ekonomiky. No. 1 (2014), s. 87-103. - Zlín : Fakulta managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně. ISSN 1804-1728 | ||||||||
| Document kind | schedule of articles from periodics | ||||||||
| Language | English | ||||||||
| Country of Edition | Czech Republic | ||||||||
| systematics | 659.1 - Propagácia. Reklama | ||||||||
| Keywords | reklama * spotrebitelia * postoje * náboženstvo * Nemecko * Ukrajina * USA | ||||||||
| Annotation | Skúmanie postojov spotrebiteľov voči reklame. Výskum zahŕňa respondentov z troch krajín s rôznym ekonomickým a kultúrnym zázemím (Nemecko, Ukrajina, USA). Vplyv náboženstva na reklamu. | ||||||||
| Database | ARTICLES | ||||||||
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