1. ABC Analysis as a Basis of the Marketing Strategy in Company XY
| Title | ABC Analysis as a Basis of the Marketing Strategy in Company XY | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Translation | ABC analýza ako základ marketingovej stratégie v podniku XY | ||||||||
| Author info | Natália Jergová | ||||||||
| Author | Jergová Natália EUBPHFKOP - Katedra obchodného podnikania PHF | ||||||||
| Source document | Interdisciplinarity in theory and practice : journal for presentation of interdisciplinary approaches in various fields. Nr. 8 (2015), pp. 285-287 online. - Arad : Adoram, 2015. ISSN 2344-2409 | ||||||||
| Document kind | schedule of articles from periodics | ||||||||
| Language | English | ||||||||
| Country of Edition | Romania | ||||||||
| systematics | 658.8 - Odbytové hospodárstvo. Predaj. Odbyt | ||||||||
| Keywords | metóda ABC * produkty * odbyt | ||||||||
| Annotation | ABC analýza pre tvorbu predajnej stratégie podniku. Analýza na základe vlastností zákazníkov a produktu. Návrhy pre predajcu vyplývajúce z analýzy ABC. | ||||||||
| Public work category | Scientific titles in foreign not carented magazines and other year-books | ||||||||
| Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
| No. of Archival Copy | E15 01816-001, kópia plného textu | ||||||||
| References | PERIODIKÁ-Súborný záznam periodika | ||||||||
| Numbers | 2015: Nr. 8 | ||||||||
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