1. Brands with a conscience
Title | Brands with a conscience : how to build a successful and responsible brand |
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Author info | edited by Sandra Horlings, Nicholas Ind |
Another authors | Horlings Sandra (Editor) |
Ind Nicholas (Editor) | |
Issue data | London : Kogan Page , 2016. - 224 s. |
ISBN | 978-0-7494-7544-4 |
Document kind | miscellanea |
Language | English |
Country of Edition | Great Britain |
systematics | 620.2 - Náuka o tovare. Tovaroznalectvo |
Keywords | značky * podnikanie * modely podnikateľské * stratégia podnikateľská * politika podnikania * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 891535 |