1. Successful use of Market Intelligence in the enterprise
Title | Successful use of Market Intelligence in the enterprise |
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Author info | Peter Zahumenský, Jaroslav Dugas |
Author | Zahumenský Peter EUBPHFKJK - Katedra informačnej a jazykovej komunikácie PHF |
Co-authors | Dugas Jaroslav EUBPHFKJK - Katedra informačnej a jazykovej komunikácie PHF |
Source document | Marketing management, trade, financial and social aspects of business : conference proceedings of the 4th international scientific conference : october 20 - 21, 2016, Košice, Slovak Republic. S. 287-292 online. - Košice : Faculty of Business Economics with seat in Košice, 2016 / Olexová Cecília ; Janošková Mária ; Lisnik Anton ; Socha Luboš ; Socha Vladimír ; Marketing management, trade, financial and social aspects of business International scientific conference. ISBN 978-80-225-4293-7 |
Výstup z projektu | VEGA 1/0562/14 Vplyv využívania nástrojov Business Intelligence na výkonnosť podnikov |
Note | VEGA 1/0562/14 |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Slovak Republic |
systematics | 65.012.45 - Vnútropodnikové informácie |
Keywords | systémy informačné * marketing * prieskum trhu * rozhodovanie * rozhodovanie podnikové * business intelligence |
Annotation | Uplatnenie nástrojov Market Intelligence a ich dopad na rozhodovanie v oceliarskom podniku. Market Intelligence v automobilovom priemysle. |
Public work category | Reports at home scientific conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E16 01278-019, online |