1. Marketing et vente des services associés
Title | Marketing et vente des services associés : 40 outils pour développer et commercialiser ces services |
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Author info | Ronald Boucher, Philippe Callot |
Author | Boucher Ronald |
Co-authors | Callot Philippe |
Issue data | Paris : Vuibert , 2016. - 186 s. |
Edition | Collection Lire Agir |
ISBN | 978-2-311-62159-4 |
Document kind | textbooks |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | marketing * predaj * stratégia marketingová * stratégia obchodná * služby * zákazníci |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 897009 |