1. Marketing international
Title | Marketing international : marchés, cultures et organisations |
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Author info | Nathalie Prime, Jean-Claude Usunier |
Author | Prime Nathalie |
Co-authors | Usunier Jean-Claude |
Issue data | Montreuil : Pearson Education , 2015. - 478 s. |
Issue | 2e éd. |
ISBN | 978-2-3260-0107-7 |
Document kind | textbooks |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | marketing medzinárodný * stratégia marketingová * produkty * distribúcia * komunikácia marketingová |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 897010 |