1. Marketing in Health Insurance Companies
Title | Marketing in Health Insurance Companies |
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Translation | Marketing v zdravotných poisťovniach |
Author info | Zuzana Juhászová, Zuzana Francová |
Author | Juhászová Zuzana EUBFHIKUA - Katedra účtovníctva a audítorstva FHI |
Co-authors | Francová Zuzana EUBOBFKMA - Katedra marketingu OBF |
Source document | Journal of East European Science and Research : Scientific Peer-Reviewed Journal. Vol. 8, no. 1 (2017), pp. 304-313. - Bratislava : European Institute for Development and Education. ISSN 1338-3302 |
Document kind | schedule of articles from periodics |
Language | English |
Country of Edition | Slovak Republic |
Keywords | starostlivosť zdravotná * marketing mix * poisťovne zdravotné * stratégia marketingová * Slovensko |
Annotation | Marketing v oblasti zdravotnej starostlivosti. Business mix (4P) a customer (4C) v zdravotníckom zariadení. |
Public work category | Scientific titles in home not carented magazines and other year-books |
Database | PUBLIKAČNÁ ČINNOSŤ |
References | (3) - PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E17 00998-002, originál dokumentu |