1. The Concept of Culture and its Consequences for Advertising-Strategy Effectiveness: a Comparative Cross-Cultural Analysis
Title | The Concept of Culture and its Consequences for Advertising-Strategy Effectiveness: a Comparative Cross-Cultural Analysis : diplomová práca | ||||||||
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Author info | Monika Fehérová, školiteľ: Tatiana Hrivíková | ||||||||
Author | Fehérová Monika | ||||||||
Another authors | Hrivíková Tatiana (Školiteľ (konzultant)) EUBFAJKIK - Katedra interkultúrnej komunikácie FAJ | ||||||||
Corporation | Fakulta aplikovaných jazykov EU v Bratislave . Katedra interkultúrnej komunikácie | ||||||||
Issue data | Bratislava, 2019. - 83 s. | ||||||||
Document kind | práce diplomové (Mgr.,Ing.) | ||||||||
Language | English | ||||||||
Country of Edition | Slovak Republic | ||||||||
Database | ZÁVEREČNÉ PRÁCE | ||||||||
Call number | 908535 | ||||||||
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