1. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
| Title | Advertising, Promotion, and Other Aspects of Integrated Marketing Communications |
|---|---|
| Author info | J. Craig Andrews, Terence A. Shimp |
| Author | Andrews J. Craig |
| Co-authors | Shimp Terence A. |
| Issue data | Boston : CENGAGE Learning , 2018. - 635 s. |
| Issue | 10th Edition |
| ISBN | 978-1-337-28265-9 , 1-337-28265-0 |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | reklama * propagácia * komunikácia marketingová * médiá |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 908426 |