1. Digital vs. Traditional: Selected Views on Creating an Optimal Marketing Communication Mix
Title | Digital vs. Traditional: Selected Views on Creating an Optimal Marketing Communication Mix |
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Translation | Digitálne vs. tradičné: vybrané názory na vytváranie optimálneho marketingového komunikačného mixu |
Author info | František Pollák, Peter Markovič, Róbert Világi |
Author | Pollák František EUBFPMKPF - Katedra podnikových financií FPM |
Co-authors | Markovič Peter EUBFPMKPF - Katedra podnikových financií FPM |
Világi Róbert EUBFPMKPF - Katedra podnikových financií FPM | |
Source document | Global Business Conference 2022 Proceedings : Reshaping Customer-Oriented Business. Pp. 123-124 online. - Zagreb : Innovation Institute, 2022 ; Annual Global Business Conference Reshaping Customer-Oriented Business. ISSN 1848-2252 |
Note | abstrakt. - VEGA 1/0140/21 |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Croatia |
Keywords | komunikácia marketingová * mix komunikačný * zákazníci * médiá * internet |
Public work category | Abstractions of scientific titles in year-books from international conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E22 00364-006, kópia plného textu |