1. Trade Marketing, Category Management and Shopper Marketing
| Title | Trade Marketing, Category Management and Shopper Marketing : Organizational Trends in Consumer Goods Marketing and Sales |
|---|---|
| Author info | René Schmutzler |
| Author | Schmutzler René |
| Issue data | Hamburg : WHU Publishing , 2016. - 231 s. |
| ISBN | 978-3-7323-8010-7 (paperback) , 978-3-7323-8011-4 (hardcover) |
| Document kind | monographs |
| Language | English |
| Country of Edition | Germany |
| systematics | 339.138 - Marketing |
| Keywords | marketing * marketing nákupný * manažment kategórií * obchod * predaj |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 920354 |