1. Neuromarketing
Title | Neuromarketing : Understanding the "Buy Button" in Your Customer's Brain |
---|---|
Author info | Patrick Renvoisé and Christophe Morin |
Author | Renvoisé Patrick |
Co-authors | Morin Christophe |
Issue data | [New York] : HarperCollins Leadership , 2007. - 244 s. |
ISBN | 978-1-5955-5135-1 , 978-0-7852-2680-2 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | neuromarketing * neuroveda * správanie spotrebiteľa * psychológia predaja * rozhodovanie nákupné * emócie |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 921309 |