1. The Buying Brain
Title | The Buying Brain : Secrets for Selling to the Subconscious Mind |
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Author info | A. K. Pradeep |
Author | Pradeep A. K. |
Issue data | Hoboken : John Wiley & Sons , 2010. - 252 s. |
ISBN | 978-0-470-60177-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | neuroveda * neuromarketing * psychológia predaja * správanie spotrebiteľa * psychológia reklamy * inzercia * médiá sociálne |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 921312 |