1. International Marketing
Title | International Marketing |
---|---|
Author info | Michael R. Czinkota, Ilkka A. Ronkainen, Annie Peng Cui |
Author | Czinkota Michael R. |
Co-authors | Ronkainen Ilkka A. |
Peng Cui Annie | |
Issue data | Boston : CENGAGE , 2023. - 604 s. |
Issue | 11th Edition |
ISBN | 978-0-357-44512-9 , 0-357-44512-0 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing medzinárodný * trh medzinárodný * plánovanie strategické * marketing mix * marketing manažment * vodcovstvo * zodpovednosť podniku spoločenská |
Database | BOOKS |
Copy count | 2, currently available 0, at library only 1 |
Call number | 922275, 923081 |