1. Consumer Behavior
| Title | Consumer Behavior : Building Marketing Strategy |
|---|---|
| Author info | David L. Mothersbaugh, Susan Bardi Kleiser, Del I. Hawkins |
| Author | Mothersbaugh David L. |
| Co-authors | Bardi Kleiser Susan |
| Hawkins Del I. | |
| Issue data | New York : McGraw Hill , 2024. - 824 s. |
| Issue | 15th Edition, International Student Edition |
| ISBN | 978-1-266-11476-2 |
| Document kind | textbooks |
| Language | English |
| Country of Edition | United States of America |
| systematics | 366 - Spotrebiteľ a jeho problémy |
| Keywords | správanie spotrebiteľa * rozhodovanie * osobnosť * motivácia * emócie * psychológia predaja * neuromarketing * marketing senzorický * stratégia marketingová |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 927367 |