1. Žltá kniha budovania značky
| Title | Žltá kniha budovania značky |
|---|---|
| Author info | Michal Pastier |
| Author | Pastier Michal |
| Issue data | Bratislava : barecz & conrad books , 2023, dotlač 2024. - 604 s. |
| Issue | 1. vydanie |
| ISBN | 978-80-8258-011-5 |
| Document kind | handbooks |
| Language | Slovak |
| Country of Edition | Slovak Republic |
| systematics | 339.138 - Marketing |
| Keywords | budovanie značky * značky * marketing * komunikácia marketingová * stratégia marketingová * kreativita |
| Database | BOOKS |
| Copy count | 2, currently available 0, at library only 1 |
| References | (1) - ARTICLES |
| Call number | 927871, 931619 |