1. Principles of marketing
Info | RETRO-CATALOGUING - SHORT RECORD |
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Title | Principles of marketing |
Author info | Philip Kotler, Gary Armstrong |
Author | Kotler Philip |
Co-authors | Armstrong Gary |
Issue data | Englewood Cliffs : Prentice Hall , 1989. - 661 s. |
Issue | 4. ed. |
ISBN | 0-13-706129-3 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * plánovanie strategické * podnik * trh kupujúceho * plánovanie výroby * tvorba cien * predaj * reklama * trh medzinárodný * služby |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 667651, 677236 |