1. Marktforschung
Title | Marktforschung |
---|---|
Author info | Hans Christian Weis, Peter Steinmetz |
Author | Weis Hans Christian |
Co-authors | Steinmetz Peter |
Issue data | Ludwigshafen : Kiehl , 1991. - 364 s. |
Issue | 1. Aufl. |
Edition | Modernes Marketing für Studium und Praxis |
ISBN | 3-470-42521-3 |
Document kind | monographs |
Language | German |
Country of Edition | Germany |
systematics | 339.13 - Trh všeobecne. Analýza trhu |
Keywords | prieskum trhu * marketing * systémy informačné * experimenty * dáta * prognózy * zber dát * metodika * zdroje informácií * rozhodovanie |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 691025 |