1. The Marketing Plan Workbook
| Title | The Marketing Plan Workbook |
|---|---|
| Author info | James C. Makens |
| Author | Makens James C. |
| Issue data | Englewood Cliffs : Prentice Hall , 1985. - 204 s. |
| Issue | 1. ed. |
| ISBN | 0-13-558065-X |
| Document kind | správy výskumné |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * plánovanie * analýza ekonomická * rozpočet nákladov * rozpočet výnosov * programy rozvojové * pomôcky pracovné |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 714150 |