1. Test Bank to Accompany Mentzer and Schwartz's Marketing Today and Mentzer and Carter's Readings in Marketing Today
Title | Test Bank to Accompany Mentzer and Schwartz's Marketing Today and Mentzer and Carter's Readings in Marketing Today |
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Author info | John T. Mentzer, Forrest S. Carter |
Author | Mentzer John T. |
Co-authors | Carter Forrest S. |
Issue data | San Diego : Harcourt Brace Jovanovich , 1985. - 264 s. |
Issue | 4. ed. |
ISBN | 0-15-555096-9 |
Document kind | cvičebnice (listy pracovné, zbierky úloh) |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * veľkoobchod * maloobchod * zákazníci * správanie * marketing priamy * plánovanie * stratégia marketingová * marketing medzinárodný |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 714156 |