1. Guide de l'étudiant Marketing
Title | Guide de l'étudiant Marketing |
---|---|
Author info | Denis Pettigrew, Normand Turgeon |
Author | Pettigrew Denis |
Co-authors | Turgeon Normand |
Issue data | Montréal : MacGraw-Hill , 1990. - 196 s. |
Issue | 2. éd. |
ISBN | 0-07-549752-2 |
Document kind | handbooks |
Language | French |
Country of Edition | Canada |
systematics | 339.138 - Marketing |
Keywords | marketing * stratégia marketingová * systémy informačné manažérske * plánovanie * komunikácia * správanie * zákazníci * marketing medzinárodný |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 722291 |