1. Dictionary of Marketing and Advertising
Title | Dictionary of Marketing and Advertising |
---|---|
Author info | Jerry M. Rosenberg |
Author | Rosenberg Jerry M. |
Issue data | New York : Wiley & Sons , 1995. - 371 s. |
Issue | 1. ed. |
Edition | Business Dictionary Series |
ISBN | 0-471-02503-8 |
Document kind | dictionaries |
Language | English |
Country of Edition | United States of America |
systematics | 03 - Všeobecné encyklopédie |
Keywords | marketing * propagácia * reklama |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 727975 |