1. Cases in Advertising and Promotion Management
Title | Cases in Advertising and Promotion Management |
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Author info | John A. Quelch, Paul W. Farris |
Author | Quelch John A. |
Co-authors | Farris Paul W. |
Issue data | Homewood : IRWIN , 1991. - 908 s. |
Issue | 3. ed. |
ISBN | 0-256-09689-9 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 659.1 - Propagácia. Reklama |
Keywords | propagácia * reklama * riadenie predaja * podpora predaja * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 732579 |