1. International Consumer Behavior
Title | International Consumer Behavior : Its Impact on Marketing Strategy Development |
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Author info | A. Coskun Samli |
Author | Samli A. Coskun |
Issue data | Westport : Quorum Books , 1995. - 186 s. |
Issue | 1. ed. |
ISBN | 0-89930-883-X |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 65.013 - Psychologické otázky |
Keywords | správanie * správanie spotrebiteľa * marketing medzinárodný * marketing strategický * marketing manažment * komunikácia * kultúra |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 738942 |