1. Making Niche Marketing Work
| Title | Making Niche Marketing Work : How To Grow Bigger by Acting Smaller |
|---|---|
| Author info | Robert E. Linneman, John L. Stanton |
| Author | Linneman Robert E. |
| Co-authors | Stanton John L. |
| Issue data | New York : MacGraw-Hill , 1991. - 260 s. |
| Issue | 1. ed. |
| ISBN | 0-07-037954-8 |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | trh * segmentácia trhu * výskum trhu * marketing * práca kvalifikovaná |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 738968 |