1. Marketing Decision Making
Title | Marketing Decision Making : Concepts and Strategy |
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Author info | David W. Cravens, Gerald E. Hills, Robert B. Woodruff |
Author | Cravens David W. |
Co-authors | Hills Gerald E. |
Woodruff Robert B. | |
Issue data | Homewood : Irwin , 1980. - 573 s. |
Issue | 2. rev. ed. |
Edition | The Irwin Series in Marketing |
ISBN | 0-256-02348-4 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | procesy rozhodovacie * marketing * stratégia marketingová * riadenie * marketing manažment |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 742688 |